下半年开始的第一个月，我们依然要回顾一下七月的美国汽车市场状态。经过五月及六月的成长后，七月的销量出现了3.7%的下滑。小幅度的下滑或许不灭今年前半年长红趋势，却影响了今年度整体的成绩单。与去年(2017)一到七月的销量来比的话，今年至目前为止稍稍跌幅了1.1%。好在包含crossover在内的多功能车种持续火热，已经渐渐拉开与传统房车在销售比例上的差距，在房车下滑数度没有多功能车款上涨数度快的同时，这个现象的确有助于带动整体销量在今年后半年开出涨势。
以下是2018七月北美汽车销量的重点分析-
– 令人意外的，本月最大赢家为市场销量一向吊车尾的Volkswagen与Mitsubishi两个品牌，与去年同期相比分别有着12.7%与24%的成长，最大的功臣依然要归于新车款的推出。
– 反观这个月退步的车厂，小幅度有萎缩的有Dodge与Mini，而Mazda, Chrysler, Fiat与Smart较去年同期跌幅超过了两位数。除了Mazda以外，这些车厂都有个共同点，那就是产品数量少。或许这也是造就下滑的原因。
– 焦点转到豪华车品牌，本月报喜讯的是已经连续100个月销量成长的Audi，其余还有Volvo, Tesla, Alfa Romeo, Land Rover与Porsche与去年相比都是有着明显的进步。
– 豪华品牌的输家包括了Lexus, Mercedes-Benz, Acura皆已下滑收场。韩裔的Genesis因为目前正在执行经销商整顿作业导致购车不便之因素，销量大减了近二分之三。
– 最后是金字打顶尖的豪车品牌包含Bentley, Rolls-Royce和Laborghini都呈现显著的上涨。
| # | MODEL | JUL’18 | JUL’17 | Δ | # | 2018 | 2017 | Δ |
|---|---|---|---|---|---|---|---|---|
| a1 | General Motors | 219,250 | 226,107 |  -3.0% |
a1 | 1,693,420 | 1,640,549 |  3.2% |
| a2 (1) |
Ford | 184,845 | 190,443 | -2.9% |
a2 | 1,406,290 | 1,428,503 | -1.6% |
| a3 (1) |
Toyota | 183,367 | 193,148 | -5.1% |
a3 | 1,237,677 | 1,214,381 | 1.9% |
| a4 | Honda | 125,355 | 136,803 | -8.4% |
a4 (1) |
840,526 | 854,818 | -1.7% |
| a5 | Nissan | 99,045 | 117,455 | -15.7% |
a5 (1) |
807,570 | 858,000 | -5.9% |
| a6 | Jeep | 79,906 | 69,351 | 15.2% |
a6 | 574,928 | 475,642 | 20.9% |
| a7 (1) |
Subaru | 59,426 | 55,703 | 6.7% |
a7 (1) |
382,286 | 360,513 | 6.0% |
| a8 (1) |
Kia | 53,112 | 56,403 | -5.8% |
a9 | 346,675 | 352,139 | -1.6% |
| a9 | Hyundai | 51,137 | 52,419 | -2.4% |
a8 (1) |
378,922 | 388,878 | -2.6% |
| b10 | Ram | 45,065 | 44,090 | 2.2% |
b10 | 305,406 | 323,685 | -5.6% |
| b11 | Dodge | 31,119 | 31,264 | -0.5% |
b11 | 282,052 | 292,244 | -3.5% |
| b12 (2) |
VW | 30,520 | 27,091 | 12.7% |
b12 (1) |
203,418 | 188,329 | 8.0% |
| b13 (1) |
Lexus | 25,403 | 28,902 | -12.1% |
b16 | 160,403 | 162,662 | -1.4% |
| b14 (1) |
Mazda | 24,125 | 27,089 | -10.9% |
b14 (1) |
188,049 | 168,713 | 11.5% |
| b15 (2) |
Mercedes-Benz | 22,955 | 28,667 | -19.9% |
b13 (1) |
198,713 | 206,427 | -3.7% |
| b16 | BMW | 21,982 | 21,965 | 0.1% |
b15 (1) |
175,368 | 171,051 | 2.5% |
| b17 | Audi | 19,221 | 18,824 | 2.1% |
b17 | 127,163 | 121,795 | 4.4% |
| b18 (7) |
Tesla* | 16,775 | 3,105 | 440.3% |
b25 | 61,387 | 23,245 | 164,1% |
| b19 (1) |
Acura | 13,247 | 14,177 | -6.6% |
b19 (1) |
85,900 | 88,048 | -2.4% |
| b20 (1) |
Chrysler | 11,624 | 13,303 | -12.6% |
b18 | 100,254 | 115,398 | -13.1% |
| b21 (1) |
Mitsubishi | 9,950 | 8,025 | 24.0% |
b21 (1) |
77,277 | 62,601 | 23.4% |
| b22 (2) |
Infiniti | 9,747 | 10,840 | -10.1% |
b20 (1) |
81,917 | 89,983 | -9.0% |
| b23 | Volvo | 8,622 | 6,967 | 23.8% |
b24 | 56,244 | 41,072 | 36.9% |
| b24 (3) |
Lincoln | 7,898 | 8,875 | -11.0% |
b23 (1) |
58,167 | 65,212 | -10.8% |
| b25 (1) |
Land Rover | 6,209 | 5,915 | 5.0% |
b24 (1) |
50,988 | 41,754 | 22.1% |
| b26 | Mini | 4,296 | 4,398 | -2.3% |
b27 | 26,932 | 26,603 | 1.2% |
| b27 | Porsche | 4,020 | 3,901 | 3.1% |
b26 (1) |
33,441 | 31,469 | 6.3% |
| b28 (3) |
Alfa Romeo | 2,016 | 1,225 | 64.6% |
b29 (3) |
14,281 | 4,944 | 188.9% |
| b29 (1) |
Jaguar | 1,880 | 3,166 | -40.6% |
b28 | 16,667 | 23,831 | -30.1% |
| b30 (1) |
Fiat | 1,240 | 2,244 | -44.7% |
b30 (1) |
9,525 | 16,926 | -43.7% |
| b31 (1) |
Maserati | 950 | 1,063 | -10.6% |
b32 (1) |
6,513 | 7,783 | -16.3% |
| b32 (2) |
Genesis | 615 | 1,644 | -62.6% |
b31 (1) |
7,877 | 11,545 | -31.8% |
| b33 (1) |
Bentley | 165 | 155 | 6.5% |
b33 (1) |
1,147 | 1,303 | -12.0% |
| b34 (1) |
Smart | 103 | 182 | -43.4% |
b34 (1) |
753 | 2,165 | -65.2% |
| b35.5 (0.5) |
Rolls-Royce | 90 | 86 | 4.7% |
b35.5 (0.5) |
630 | 599 | 5.2% |
| b35.5 (0.5) |
Lamborghini | 90 | 88 | 2.3% |
b35.5 (0.5) |
630 | 616 | 2.3% |
* estimates
