雖然今年2月份有25個工作日,但並不足以給美國車市帶來更多收入。同比去年2月份,美國三巨頭的縂銷量都下跌超過四成:Chrysler下跌了44%,Ford下跌了48.4%,General Motors更是慘跌超過五成。曾有人提出,美國車市萎縮只體現於美系三巨頭,美國人依然會購買歐洲車和日本車。然而,當各位看到日系三巨頭的情況,就很快會否定這種説法:Toyota下跌了39.8%,Honda下跌了38%,Nissan下跌了37%,跌幅距離美系品牌已經不遠了!
相對而言,韓系品牌卻突圍而出,起碼沒有太慘痛的經歷。Hyundai同比月銷量僅下跌1.5%,但日均銷量卻上升了2.6%;Kia同比月銷量甚至上升了0.4%,而日均銷量升幅達到4.6%!
爲什麽有些品牌能夠立於不敗之地呢?我們以Subaru為例,同比去年2月份,它的總銷量和日均銷量分別上升了1.4%和5.6%,而立功者正是重新設計的Forester------2月份賣出5,978輛,環比今年1月份,是翻了一倍有多!再次留意Hyundai,全新款Genesis多賣了1,263輛,而且Accent、Elantra和Entourage也有不俗成績。Kia則是立功者眾,例如Amanti(!)、Sorento和Sedona,而新款Borregos也賣出341輛。
guy are probably all contributing to how well these brands are weathering the U.S. recession.
BY THE NUMBERS - February 2009
|
| Brand |
Vol. % Change |
Total Sales 2/09 |
Total Sales 2/08 |
DSR % Change |
Daily Avg. 2/09 |
Daily Avg. 2/08 |
Acura |
-41.5%
|
7,659 |
13,084 |
-39.0% |
319
|
523 |
Audi |
-24.4% |
4,653 |
6,152 |
-21.2% |
194 |
246 |
BMW |
-37.5% |
12,979 |
20,775 |
-34.9% |
541 |
831 |
Buick |
-51.5% |
6,196 |
12,768 |
-49.5% |
258 |
511 |
Cadillac |
-52.2% |
4,666 |
9,760 |
-50.2% |
194 |
390 |
Chevrolet |
-54.5% |
75,555 |
166,166 |
-52.6% |
3,148 |
6,647 |
Chrysler |
-62.8%
|
15,519
|
41,709
|
-61.2%
|
647
|
1,668
|
Dodge |
-38.8%
|
46,590
|
76,141
|
-32.3%
|
1,941
|
3,046
|
Ford |
-48.8% |
84,422 |
164,915 |
-46.7% |
3,518 |
6,597 |
GMC |
-51.2% |
16,204 |
33,237 |
-49.2% |
675 |
1,329 |
Honda |
-37.5% |
63,916 |
102,313 |
-34.9% |
2,663 |
4,093 |
HUMMER |
-68.7% |
1,053 |
3,362 |
-67.4% |
44 |
134 |
Hyundai |
-1.5% |
30,621 |
31,090 |
2.6% |
1,276 |
1,244 |
Infiniti |
-36.8%
|
6,359
|
10,068
|
-34.2%
|
265
|
403
|
Jeep |
-32.0%
|
21,941
|
32,243
|
-29.1%
|
914
|
1,290
|
Kia |
0.4%
|
22,073
|
21,988
|
4.6%
|
920
|
880
|
Lexus |
-38.4%
|
13,108
|
21,277
|
-35.8%
|
546
|
851
|
Lincoln |
-41.2% |
5,633 |
9,573 |
-38.7% |
235 |
383 |
Mazda |
-30.4%
|
16,401
|
23,548
|
-27.4%
|
683
|
942
|
Mercedes |
-23.5%
|
14,199
|
18,564
|
-20.3%
|
592
|
743
|
Mercury |
-44.6% |
5,989 |
10,806 |
-42.3% |
250 |
432 |
MINI |
-17.2% |
2,826 |
3,415 |
-13.8% |
118 |
137 |
Mitsubishi |
-50.8%
|
4,484
|
9,105
|
-48.7%
|
187
|
364
|
Nissan |
-37.1%
|
47,890
|
76,151
|
-34.5%
|
1,995
|
3,046
|
Pontiac |
-40.7% |
14,200 |
23,935 |
-38.2% |
592 |
957 |
Porsche |
-11.5% |
1,518 |
1,715 |
-7.8% |
63 |
69 |
Saab |
-62.8% |
482 |
1,295 |
-61.2% |
20 |
52 |
Saturn |
-57.2% |
6,338 |
14,801 |
-55.4% |
264 |
592 |
Subaru |
1.4%
|
13,089
|
12,906
|
5.6%
|
545
|
516
|
Suzuki |
-60.3% |
3,495 |
8,800 |
-58.6% |
146 |
352 |
Toyota |
-40.0%
|
96,475
|
160,892
|
-37.5%
|
4,020
|
6,436
|
VW |
-17.5%
|
13,660
|
16,556
|
-14.0%
|
569
|
662
|
Volvo |
-55.3% |
3,356 |
7,505 |
-53.4% |
140 |
300 |
| COMPANIES |
|
|
|
|
|
|
| BMW Group |
-34.7% |
15,805 |
24,190 |
-31.9% |
659 |
968 |
| Chrysler LLC |
-44.0%
|
84,050
|
150,093
|
-41.7%
|
3,502
|
6,004
|
| FoMoCo |
-48.4% |
99,400 |
192,799 |
-46.3% |
4,142 |
7,711 |
| General Motors |
-52.9% |
127,296 |
270,423 |
-51.0% |
5,304 |
10,817 |
| Honda America |
-38.0% |
71,575 |
115,397 |
-35.4% |
2,982 |
4,616 |
| Nissan NA |
-37.0%
|
54,249
|
86,219
|
-34.5%
|
2,260
|
3,449
|
| Toyota Mo Co |
-39.8%
|
109,583
|
182,169
|
-37.3%
|
4,566
|
7,287
| February 2009 had 24 selling days versus 25 selling days for February 2009 *表格制作﹕Autoblog |
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