去年初，估計無人能夠預知2008年美國車市如此蕭條，難怪各大汽車製造商會視之為歷史教訓。也難怪，2008上半年的美國車市不太平穩，但遠不至於崩潰地步。然而進入下半年，我們親眼看著本國汽車企業，是如何一步一步走向生死邊緣的。
對於美國車市來說，MINI和Subaru算是突出貢獻者。有人認為，MINI能逆市而上，是受制於量產能力而因禍得福，並非真的受大眾歡迎。這點我們未必認同，MINI的售價和燃料經濟性，以及上半年油價飆升帶來的市民心理陰影，也是讓買家改變選擇的一個因素。至於Subaru，小編曾經多次取笑它的受眾有限，但現在看來是大錯特錯了。也許，Subaru的經銷商特別善於培養銷售人員吧。
美系三巨頭的崩潰，除了金融環境影響之外，與自身產品結構也有莫大關係，抗擊能力太差了。日系車企經歷了甜蜜的上半年，但下半年也隨金融海嘯而萎靡。無論如何，日系的絕代雙驕始終比三巨頭好過點，Toyota總銷量下降15.4%，Honda下降7.9%；而FoMoCo下降20.7%，GM下降22.9%，Chrysler Group更是下降了30%！！！德系方面，暫時已知BMW Group下降9.7%，還不是太壞的結果。
其他的品牌和車企，成績就更是不值一提了！
|
| Brand |
Vol. % Change |
Total Sales 2008 |
Total Sales 2007 |
DSR % Change |
Daily Avg. 2008 |
Daily Avg. 2007 |
Acura
|
-19.8%
|
144,504
|
180,104
|
-20%
|
469
|
587
|
| Audi |
-6.1% |
87,760 |
93,506 |
-6.4% |
285 |
305 |
| BMW |
-15.2% |
249,113 |
293,795 |
-15.5% |
809 |
957 |
| Buick |
-26.2% |
137,197 |
185,791 |
-26.4% |
445 |
605 |
| Cadillac |
-24.9% |
161,159 |
214,726 |
-25.2% |
523 |
699 |
| Chevrolet |
-20.5% |
1,801,131 |
2,265,641 |
-20.8% |
5,848 |
7,380 |
| Chrysler |
-38.3% |
335,108 |
543,011 |
-38.5% |
1,088 |
1,769 |
| Dodge |
-25.9% |
784,113 |
1,058,402 |
-26.2% |
2,546 |
3,448 |
| Ford |
-19.7% |
1,687,731 |
2,101,244 |
-19.9% |
5,480 |
6,844 |
| GMC |
-25.5% |
376,996 |
505,746 |
-25.7% |
1,224 |
1,647 |
| Honda |
-6.4% |
1,284,261 |
1,371,438 |
-6.7% |
4,170 |
4,467 |
| HUMMER |
-50.9% |
27,485 |
55,986 |
-51% |
89 |
182 |
| Hyundai |
NA |
|
|
|
|
|
| Infiniti |
-11% |
112,989 |
127,038 |
-11.3% |
367 |
414 |
| Jeep |
-29.7% |
333,901 |
475,237 |
-30% |
1,084 |
1,548 |
| Kia |
-10.5% |
273,397 |
305,473 |
-10.8% |
888 |
995 |
| Lexus |
-21% |
260,087 |
329,177 |
-21.2% |
844 |
1,072 |
| Lincoln |
-18.4% |
107,295 |
131,487 |
-18.7% |
348 |
428 |
| Mazda |
-10.9% |
263,949 |
296,110 |
-11.2% |
857 |
965 |
| Mercedes-Benz |
-11.2% |
225,128 |
253,433 |
-11.5% |
731 |
826 |
| Mercury |
-28.6% |
120,248 |
168,422 |
-28.8% |
390 |
549 |
| MINI |
28.6% |
54,077 |
42,045 |
28.2% |
176 |
137 |
| Mitsubishi |
-24.6% |
97,257 |
128,993 |
-24.8% |
316 |
420 |
| Nissan |
-10.9% |
838,361 |
941,200 |
-11.2% |
2,722 |
3,066 |
| Pontiac |
-25.3% |
267,348 |
358,022 |
-25.6% |
868 |
1,166 |
| Porsche |
-25% |
26,035 |
34,693 |
-25.2% |
85 |
113 |
| Saab |
-34.7% |
21,368 |
32,711 |
-34.9% |
69 |
107 |
| Saturn |
-21.7% |
188,004 |
240,091 |
-21.9% |
610 |
782 |
| Subaru |
0.3% |
187,699 |
187,208 |
-0.06 |
609 |
610 |
| Suzuki |
NA |
|
|
|
|
|
| Toyota |
-14.6% |
1,957,575 |
2,291,648 |
-14.9% |
6,356 |
7,464 |
| Volkswagen |
-3.2% |
223,128 |
230,572 |
-3.5% |
724 |
751 |
| Volvo |
-31.2% |
73,102 |
106,213 |
-31.4% |
237 |
346 |
| COMPANIES |
|
|
|
|
|
|
| BMW Group |
-9.7%
|
303,190
|
335,840
|
-10%
|
984
|
1,094
|
| Chrysler LLC |
-30% |
1,453,122 |
2,076,650 |
-30.3% |
4,717 |
6,764 |
| FoMoCo |
-20.7% |
1,988,376 |
2,507,366 |
-30% |
6,456 |
8,167 |
| General Motors |
-22.9% |
2,980,688 |
3,866,620 |
-23.2% |
9,678 |
12,594 |
| Honda America |
-7.91%
|
1,428,765
|
1,551,542
|
-8.21%
|
4,369
|
5,054
|
| Nissan NA |
-10.9% |
951,350 |
1,068,238 |
-11.2% |
3,081 |
3,480 |
| Toyota Mo Co |
-15.4%
|
2,217,662 |
2,620,825 |
-15.7% |
7,200 |
8,537 |
*此表轉自Autoblog |
