說實話,在近代歷史裏,美國汽車產業從未經歷如此糟糕的一年,幸好時間已經過去了,我們期盼著車市怨氣也隨之煙消雲散。
2008年12月,MINI還是熊市的唯一倖存者,與2007年同期相比,總共多賣出4輛汽車,約增長0.1%,而日均銷量則完全沒有變化。至於其他品牌或集團,都成為了樂極生悲2008的最後祭品。
顯然,聖誕老人沒有帶Accord和Camry為禮物,Toyota和Honda的日均銷量分別下降36.7%和34.7%!GM和FoMoCo也不好受,占盡主場之利也只是少輸一點------日均銷量分別下降31.4%和32.4%!底特律三巨頭已重傷兩員,猜猜Chrysler LLC如何?它已是瀕死狀態,與2007年同期比較,日均銷量下降53%!它的子品牌Chrysler更難以置信地暴跌59.8%!知道這意味著什麼嗎?那是Hummer終於在2008年底擺脫了最差銷量品牌的惡名,好像是2008年首次。然後,Hummer也不會好多少,「僅僅」暴跌59.3%而已。
Audi、Lincoln、Subaru和Volkswagen成為去年底美國車市支柱,不僅僅是因為絕對銷量比較大,而且我們還要說,他們的跌幅水準已經比想像中輕微了------分別下跌9.3%、10%、7.7%和14.4%!
| BY THE NUMBERS - December 2008 |
| Brand |
Vol. % Change |
Total Sales 12/08 |
Total Sales 12/07 |
DSR % Change |
Daily Avg. 12/08 |
Daily Avg. 12/07 |
Acura
|
-39.3% |
10,680 |
17,582 |
-39.3% |
411 |
676 |
| Audi |
-9.3% |
7,712 |
8,504 |
-9.3% |
297 |
327 |
| BMW |
-40.2% |
18,060 |
30,199 |
-40.2% |
695 |
1,162 |
| Buick |
-38.1% |
8,909 |
14,400 |
-38.1% |
343 |
554 |
| Cadillac |
-38.3% |
13,235 |
21,436 |
-38.3% |
509 |
824 |
| Chevrolet |
-25.8% |
137,691 |
185,626 |
-25.8% |
5,296 |
7,139 |
| Chrysler |
-59.8% |
19,453 |
48,384 |
-59.8% |
748 |
1,861 |
| Dodge |
-51.9% |
47,269 |
98,235 |
-51.9% |
1,818 |
3,778 |
| Ford |
-33% |
116,188 |
173,648 |
-33% |
4,469 |
6,679 |
| GMC |
-34.5% |
29,783 |
45,503 |
-34.5% |
1,146 |
1,750 |
| Honda |
-34% |
75,405 |
114,210 |
-34% |
2,900 |
4,393 |
| HUMMER |
-59.3% |
2,170 |
5,333 |
-59.3% |
83 |
205 |
| Hyundai |
NA |
|
|
|
|
|
| Infiniti |
-34.6% |
8,273 |
12,655 |
-34.6% |
318 |
487 |
| Jeep |
-48.5% |
23,091 |
44,804 |
-48.5% |
888 |
1,723 |
| Kia |
-39.2% |
14,644 |
24,068 |
-39.2% |
563 |
926 |
| Lexus |
-32.4% |
23,362 |
34,555 |
-32.4% |
899 |
1,329 |
| Lincoln |
-10% |
9,053 |
10,065 |
-10% |
348 |
387 |
| Mazda |
-27.9% |
17,965 |
24,933 |
-27.9% |
691 |
959 |
| Mercedes-Benz |
-32.1% |
18,507 |
27,269 |
-32.1% |
711 |
1,049 |
| Mercury |
-29.8% |
8,873 |
12,631 |
-29.8% |
341 |
486 |
| MINI |
0.1% |
3,566 |
3,562 |
0.1% |
137 |
137 |
| Mitsubishi |
-22.6% |
4,570 |
5,904 |
-22.6% |
176 |
227 |
| Nissan |
-30% |
53,829 |
76,900 |
-30% |
2,070 |
2,958 |
| Pontiac |
-45.5% |
16,466 |
30,211 |
-45.5% |
633 |
1,162 |
| Porsche |
-25.5% |
2,154 |
2,891 |
-25.5% |
82 |
111 |
| Saab |
-57% |
1,179 |
2,748 |
-57% |
45 |
106 |
| Saturn |
-30.9% |
12,570 |
18,196 |
-30.9% |
483 |
700 |
| Subaru |
-7.7% |
17,287 |
18,739 |
-7.7% |
664 |
721 |
| Suzuki |
NA |
|
|
|
|
|
| Toyota |
-37.5% |
118,587 |
189,844 |
-37.5% |
4,561 |
7,302 |
| Volkswagen |
-14.4% |
17,577 |
20,543 |
-14.4% |
676 |
790 |
| Volvo |
-47% |
4,953 |
9,341 |
-47% |
191 |
359 |
| COMPANIES |
|
|
|
|
|
|
| BMW Group |
-35.9%
|
21,626
|
33,761
|
-35.9%
|
832
|
1,299
|
| Chrysler LLC |
-53% |
89,813 |
191,423 |
-53% |
3,454 |
7,362 |
| FoMoCo |
-32.4% |
139,067 |
205,685 |
-32.4% |
5,349 |
7,911 |
| General Motors |
-31.4% |
221,983 |
323,453 |
-31.4% |
8,538 |
12,441 |
| Honda America |
-34.7%
|
86,085
|
131,792
|
-34.7%
|
3,311
|
5,069
|
| Nissan NA |
-30.1% |
62,102 |
89,555 |
-30.1% |
2,389 |
3,444 |
| Toyota Mo Co |
-36.7%
|
141,949 |
224,399 |
-36.7% |
5,460 |
8,631 | *表格轉自autoblog |